Social Listening: Cheerios🥣🍯
For my social listening assignment, I chose to use the brand Cheerios(or General Mills, but Cheerios specifically). I realize that it's a really strange brand to do a whole project on, but I figured it might be fun to look on social media to see what people really think and how they really feel about the famous breakfast cereal. Cheerios´ Value Proposition is based on how healthy their cereal is, while still appealing to children. Cheerios message is simply ¨Eat Cheerios and live longer!¨. They are careful to appeal to parents in the health aspect, while still delighting children with the taste. Some common comments left on the Cheerios Instagram page are simple things such as ¨You guys have made my mornings something different, you don't understand¨ or To say were obsessed would be an understatement.¨, but some other comments seemed more thoughtful and original. Ariannna.marie commented, ¨I cried when I found out Cheerios were going to be gluten free, I used to eat t...